
The iconic ice cream brand honors 50 years of the hit TV game show with a festive new soft serve treat available beginning September 1
ATLANTA, Ga. – September 1, 2026 – Carvel®, the original inventor of soft serve ice cream, is teaming up with one of television’s most beloved game shows, Family Feud®, to mark a major milestone: the show's 50th anniversary.
To commemorate five decades of laughs, memorable answers and family-friendly entertainment, Carvel is introducing the Family Feud® Birthday Carvelanche®, a dessert inspired by the excitement and fun that has made Family Feud a household favorite for generations.
Available at participating Carvel locations beginning September 1 while supplies last, the Family Feud Birthday Carvelanche® combines cake mix soft serve, Family Feud-inspired blue and yellow sprinkles, and soft pound cake chunks blended into Carvel's signature Carvelanche® dessert
“Both Carvel and Family Feud have built lasting connections with families through shared experiences and traditions,” said VP of Marketing, Marissa Sharpless. “As Family Feud celebrates 50 incredible years, we’re excited to join the celebration with a fun, limited-time treat that brings together two beloved brands.”
The partnership taps into the strong nostalgia and multi-generational appeal shared by both brands. For decades, families have gathered around the television to watch Family Feud, just as generations of guests have turned to Carvel to help celebrate life’s biggest moments and everyday occasions.
Designed to capture the spirit of a birthday celebration, the Family Feud Birthday Carvelanche® delivers a festive flavor experience in every spoonful. The Carvelanche® is Carvel’s signature blended treat that mixes soft serve with customizable toppings, creating a thick, creamy, loaded dessert experience. Fans can enjoy the Family Feud Birthday Carvelanche® for a limited time at participating Carvel shoppes starting September 1.
About Carvel®
Carvel® Ice Cream, founded in 1934, is the United States' first retail ice cream franchise. It has become one of the most beloved and recognized names in its industry. The company is a leading provider of premium soft serve ice cream and hand-dipped ice cream products, as well as uniquely shaped ice cream cakes, including its signature Fudgie the Whale® and Cookie Puss® cakes. As of March 29, 2026, the Atlanta-based Carvel has over 400 locations in 18 countries and territories. Join Fudgie Fanatics Rewards for exclusive offers. For more information, visit carvel.com, or connect with us on Facebook, Instagram, TikTok and X.
About Family Feud
Since its premiere in 1976, Family Feud has remained one of television’s most popular and enduring game shows. Featuring two families who compete for cash and trips, contestants try to guess the most popular answers to questions posed to 100 people surveyed. As host, Steve Harvey engages competing family members in hilarious repartee, and his honest reactions to their responses have brought a fresh sense of comedy to the show. Fans are invited to follow Family Feud on Twitter @FamilyFeud, on YouTube at youtube.com/familyfeud, and on the web at www.familyfeud.com, where they can answer survey questions, find out about upcoming auditions and more.
What is the Family Feud Birthday Carvelanche®?
The Family Feud Birthday Carvelanche® is a limited-time Carvel dessert made with cake mix soft serve, blue and yellow sprinkles inspired by Family Feud, and soft pound cake chunks blended together in Carvel's signature Carvelanche® format.
When will the Family Feud Birthday Carvelanche® be available?
The dessert will be available beginning September 1, 2026, at participating Carvel shoppes while supplies last.
Why is Carvel partnering with Family Feud?
Carvel is helping celebrate the 50th anniversary of Family Feud by launching a limited-edition dessert inspired by the show's legacy of family-friendly entertainment and shared experiences.
Where can fans buy the Family Feud Birthday Carvelanche®?
The limited-time dessert will be sold at participating Carvel shoppes starting September 1.